Business art – why it matters

business art

Including business art in your work environment’s design plays a crucial role in significantly improving client interaction and employee confidence.

As workplaces continue to change from a boring cubicle maze to a comfortable environment, forward-thinking companies look for ways to redesign their new spaces.

Business Art is more than aesthetic. It has a positive–and powerful–physiological impact on the brain.

Thus, making the business gain better exposure, improve employee retention and, therefore, more profitable.

Bringing in the beauty, splendour, and restorative power of business art is undoubtedly worth the return you’ll see on your investment.

 “Art enables us to find ourselves and lose ourselves at the same time.” – Thomas Merton.

Read our 4 points on the importance of art in branding a company’s public face.

Creating an inspiring and productive workplace for employees and an outstanding first impression for clients.

  1. Increases Productivity: We connect to business art because it invokes a memory, emotion and promotes lateral thinking. To assist productivity, many companies use art to energize their employees, encourage creative thought and, in turn, improve employee morale.
  2. Reduces Stress: Art is an escape from daily stresses and pressure, gives us a chance to dream, and within a blink of an eye, you’re refreshed uniquely and are re-energized for the rest of the workday.
  3. Client relations: Including original artwork in your commercial design is essential in creating a professional environment that reflects a company’s image. It’s worth more than “a thousand words” to make that crucial first impression – one that lasts beyond your daily dealings with clients and associates.
  4. Supporting your community: Celebrating the arts offers businesses the opportunity to support the organizations and people that have such a significant social and economic impact on our communities. A public survey found that 52% of respondents “feel more favourably towards businesses that support arts and culture.”

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